What do you enjoy most about working for innovative brands like icebreaker?
“What’s nice about icebreaker is the business that they’re in and the product they make. They think about the world as we live now: the environment, working with natural fibers and renewable resources. We’re very proud to be part of that. That’s the future.
“We enjoy working with the icebreaker teams. The knowledge-sharing, open discussions, vendor summits, product research and development. All of it shows icebreaker really cares about its supply chain and everyone is important inthe team.”
What are the business values for Venitra?
“We have a mission to be the best quality maker in the world. To do that we have to have the best people. One of the things we strive to do is make sure our workers are happy. We don’t want them to leave; we want them to be there year after year. So the factory conditions, pay and social compliance must all be excellent.”
How do you ensure the clothing you make is of the highest quality?
“It’s an exhaustive process of quality inspection, from yarn all the way to finished product. It's a very special fabric that must be treated in a very special way. We have quality-control teams right through yarn to finished product. It's demanding and it's constant. But it ensures that we deliver the best product on the market.”
How do you ensure Venitra is a custodian of the environment?
“We have taken huge steps forward, as many companies have now, with environmental standards. We work with a local recycling company to have any waste wool recycled into carpets, clothing,hosiery, gloves and baize. Our water is cleaned and recycled. We are constantly looking for ways to further reduce waste and footprint. Going forward we are working to introduce solar power and the bluesign® system for a sustainable textile production.”
What does nature mean to you?
“We all live an outdoor active lifestyle and enjoy the beauty of nature that comes with that. Having been an active person my whole life I look at nature for inspiration. We must protect it.”
What does transparency and traceability mean to you?
“Transparency is critical to the way we work. We are very proud to show the world how we make our products. We open ourselves up to our customers and ask: 'how can we be better?”
